Prudent Equity Brokerage of Central Florida

Strategic Wealth Management for Every Stage of Life.

We are a team of fiduciary advisors committed to building personalized financial strategies that align with your values and secure your legacy.

  • Comprehensive Retirement Planning
  • Personalized Investment Portfolios
  • Fiduciary Advice You Can Trust
Professional financial consultation

Our Community Commitment

We are honored to be the trusted wealth management partner for some of Central Florida’s most esteemed organizations and their members.

Apex Industries

Exclusive financial wellness partner.

Summit Health Group

Retirement plan advisors for medical staff.

Pinnacle Legal Firm

Trusted advisors for partners and associates.

Meridian Foundation

Endowment and planned giving advisors.

A Partnership for Your Prosperity

We offer a suite of integrated services designed to build, manage, and protect your wealth through every chapter of your life.

Retirement Planning

From 401(k) rollovers to income strategies, we build a clear and actionable roadmap for a comfortable and secure retirement.

Wealth Management

Holistic management of your complete financial picture to grow and preserve your wealth for future generations.

Investment Advisory

Personalized investment portfolios designed to align with your unique risk tolerance, time horizon, and objectives.

Meet the Founder

James Kolter began his career in finance with a simple observation: too many people were receiving impersonal, one-size-fits-all financial advice. He saw a need for a firm that put clients’ interests first, operating with full transparency and a deep commitment to the local community. In 2005, he founded Prudent Equity Brokerage of Central Florida to be that firm.

With a steadfast belief in the fiduciary standard, James has built the brokerage on a foundation of trust, integrity, and personalized service. He is passionate about empowering clients to make informed decisions, helping them build a secure and prosperous future for themselves and their families.

“Financial planning is not about timing the market, but about time in the market, guided by a steady, prudent hand. Our commitment is to be that hand for you.”

– James Kolter

James Kolter, Founder

Meet Our Central Team

A collective of experienced professionals committed to your financial success.

David Chen

Chief Investment Officer

Brian Kolter

Chief Operating Officer

Marcus Thorne

Chief Financial Officer

Sophia Rossi

Vice President of Marketing

Edward Finch

Managing Director, Private Wealth

Eleanor Hayes

Director of Financial Planning, CFP®

Peter Grant

Senior Financial Planner

Isabelle Reed

Office Manager

Leo Martinez

Financial Advisor

Daniel Price

Marketing Manager

Coming Soon

Chloe Bishop

Client Relations Manager

Attend a Complimentary Event

Join us for an educational seminar on key financial topics. No-obligation and open to the community.

Upcoming Events

Coming Soon…

Completed Events

Estate Planning

Saturday, June 28, 2025

Taxes in Retirement

Thursday, June 26, 2025

Social Security

Saturday, June 21, 2025

Estate Planning

Thursday, June 19, 2025

Taxes in Retirement

Saturday, June 14, 2025

Social Security

Thursday, June 12, 2025

Estate Planning

Saturday, June 7, 2025

Taxes in Retirement

Thursday, June 5, 2025

Social Security

Saturday, May 31, 2025

Estate Planning

Thursday, May 29, 2025

Taxes in Retirement

Saturday, May 24, 2025

Social Security

Thursday, May 22, 2025

Estate Planning

Saturday, May 17, 2025

Taxes in Retirement

Thursday, May 15, 2025

Social Security

Saturday, May 10, 2025

Estate Planning

Thursday, May 8, 2025

Taxes in Retirement

Saturday, May 3, 2025

Social Security

Thursday, May 1, 2025

Estate Planning

Saturday, April 26, 2025

Taxes in Retirement

Thursday, April 24, 2025

Social Security

Saturday, April 19, 2025

Take the First Step

Schedule your complimentary, no-obligation consultation by filling out the form below.